Guernsey to feature in French fashion magazine with more than 15 million readers
Guernsey will be the backdrop for a French national magazine’s entire autumn/winter edition, gaining exposure to its 15.6 million readers.
17 June 2024
A team from Gala magazine will be in the island this week shooting its fashion spread at about 20 locations. The feature will see Guernsey feature across about 50 to 60 pages of Gala’s popular magazine – in addition to its core readership Gala has 11.3 million TikTok followers and 732k Instagram followers.
VisitGuernsey has helped facilitate the trip as targeting the French market, particularly in line with the new Paris route, is a priority and the extensive coverage in Gala will be great exposure for the island. Aurigny, Hand Picked Hotels and other partners have also supported the visit.
Islanders may see the Gala team shooting at various locations this week, as they utilise Guernsey’s combination of beautiful beaches, churches and fortifications.
A spokesperson for VisitGuernsey said:
‘It’s great news that Gala has chosen Guernsey as the location for its autumn/winter edition fashion shoot. For Guernsey to be the backdrop for 50 to 60 pages in the magazine is incredible exposure. VisitGuernsey has been working hard to increase our exposure in France, in particular to maximise the new Paris route. Given that Gala is read by more than 15 million people across the country, this presents an excellent opportunity that supports ongoing marketing activity across the water.’
Susie Campanella, Head of Publications and Partnerships for Hand Picked Hotels, said:
‘Hand Picked Hotels is delighted to welcome the Gala Magazine team as their chosen hotel partner during their stay in Guernsey. As Managing Editor of our own Hand Picked Magazine, I look forward to seeing how such an esteemed international publication works. It is wonderful that Guernsey will be the backdrop for every page of their shoot, and I very much look forward to seeing the final product.’