2022 Additional Summer Campaign
In addition to the main campaign running throughout the year, and capitalising on the short booking pattern we continue to see in this recovery period, we added an additional targeted digital campaign to specifically encourage people to book for a summer break.
This included cross track advertising, running from Monday 4th - Sunday 17th July, with billboards at 20 central London locations:
- BANK - NORTHERN LINE PLATFORM 4 NORTHBOUND
- BANK - CENTRAL LINE PLATFORM 5 WESTBOUND
- BANK - WATERLOO & CITY LINE PLATFORM 8 (TERMINUS)
- BOND STREET - CENTRAL LINE PLATFORM 1 WESTBOUND
- BOND STREET - CENTRAL LINE PLATFORM 2 EASTBOUND
- BOND STREET - JUBILEE LINE PLATFORM 4 SOUTHBOUND
- COVENT GARDEN - PICCADILLY LINE PLATFORM 2 EASTBOUND
- COVENT GARDEN - PICCADILLY LINE PLATFORM 2 EASTBOUND
- GREEN PARK - VICTORIA LINE PLATFORM 3 NORTHBOUND
- HOLBORN - CENTRAL LINE PLATFORM 1 WESTBOUND
- HOLBORN - CENTRAL LINE PLATFORM 2 EASTBOUND
- HOLBORN - CENTRAL LINE PLATFORM 2 EASTBOUND
- KNIGHTSBRIDGE - PICCADILLY LINE PLATFORM 1 EASTBOUND
- LEICESTER SQUARE - PICCADILLY LINE PLATFORM 2 EASTBOUND
- LEICESTER SQUARE - NORTHERN LINE PLATFORM 3 SOUTHBOUND
- LEICESTER SQUARE - NORTHERN LINE PLATFORM 4 NORTHBOUND
- OXFORD CIRCUS - BAKERLOO LINE PLATFORM 3 SOUTHBOUND
- OXFORD CIRCUS - VICTORIA LINE PLATFORM 6 NORTHBOUND
- TOTTENHAM COURT ROAD - NORTHERN LINE PLATFORM 3 NORTHBOUND
- WESTMINSTER - JUBILEE LINE PLATFORM 4 WESTBOUND
Assets
Download the additional summer campaign assets here
For each of these there was specific copy and links encouraging people to find out more:
For families
Adventure awaits in the outdoor playground that is The Islands of Guernsey. From getting out on the water on a boat, kayak or surfboard to hiking the cliff paths and taking in spectacular views, there is fun to be had for everyone. Fly or take the car for an easy getaway this summer. #ThatIslandFeeling
https://www.visitguernsey.com/experiences/family-friendly/
For Multi-generational groups
Get the whole family together in just under an hour. From al fresco dining, to long days on the beach and learning new activities together, The Islands of Guernsey can help families reconnect this summer. Fly or take the car for an easy getaway. #ThatIslandFeeling
https://www.visitguernsey.com/
For those looking for wellness breaks
In just an hour, you can feel free in the Islands of Guernsey. With secluded beaches and pristine waters, make Guernsey your much needed break this summer. #ThatIslandFeeling
https://www.visitguernsey.com/experiences/wellness/
For those looking for wellness breaks (younger audience)
In just an hour, you can feel free in the Islands of Guernsey. From wild swimming to cycling in the sunshine, hiking in nature to grounding on a beach walk, wellness activities form an organic part of island life. It’s in our nature. Just a few days enjoying a slower pace on our islands with all they have to offer and you’ll be sure to take #ThatIslandFeeling home with you.
https://www.visitguernsey.com/experiences/wellness/
Bringing your car
As easy as a staycation. Our ferry routes make it easy for you, the kids and the dogs to take a holiday this summer. In just over 3 hours you can be island hopping, swimming and exploring our islands. #ThatIslandFeeling