2022 Joint Campaigns

During 2022, we have taken a collaborative approach to working with the carriers to ensure our campaigns go further to a relevant and engaged audience.

To date this year, we have been running the following joint marketing campaigns.


UK Radio Activity

  • April: Joint radio campaign in the UK around key airports (as below), to drive more bookings in the lead up to summer season. Ran for 4 weeks in total (2 wks from 18 April/2 wks from 18 May).
  • Gatwick/London circa 40% Budget (Smooth London, so from almost Milton Keynes in North, to Surrey in South, Reading to West and Southend to East)
  • Southampton 15% (inc Bournemouth, New Forest, Portsmouth areas)
  • Manchester 15%
  • Birmingham 10%
  • Exeter 10%
  • Bristol 10% (inc Bath)

UK Out Of Home (OOH) ads

  • Across 57 sites, regional to Aurigny’s catchments, in Waitrose and Tesco. The ads are 6 seconds long and we will be running 2 variations in rotation. Each panel will be personalised with the geographic location, using the nearest airport name in the sub-copy.
  • Watch the ads here:
    OOH Campaign - Lihou
    OOH Campaign - Marble Bay

Ireland Activity

Support and joint promotion (ongoing) of the new Dublin route:

  • Consumer • Dublin Airport advertising (in both terminals)
  • Dublin travel trade promotion
  • Radio campaigns on FM 104 & 98fm
  • Shopping centre advertising
  • Bus advertising
  • Digital and social advertising


  • End of March: Two separate group trips for Irish Tour Operators/Travel Agents and Press (Irish Independent; Irish Daily Mail; Irish Times; Sunday Independent; Irish Examiner; Irish Herald)
  • Travel agents booked on the first flight visiting for an educational
  • Dublin Trade Reach Out collaborative activities with Aurigny
  • Liaising with the Irish Travel Trade Network and the Irish Travel Agents Association
  • Sponsored and presented the Travel Agent of the year at the ITTN awards in December 2021

ITTN Content Schedule

  • Marketing campaign with ITTN which commenced on September 2021 and continued until April 2022
  • Supplier of the week 1 post daily in their newsletter “Today’s News” and 3 x social media posts – we featured in September, December and will be in March 22
  • Dedicated Newsletter to their database in October 21, January 22 and scheduled for April 22.
  • Trade competition on website to win a visit
  • Supplier of the Week - 13th September 2021
  • Supplier of the Week - 6th December 2021 
  • Awards

PR - Press Releases

  • Flight announcement release
  • Launch of new Walking app - we’re preparing this and will create a separate tailored release for Irish media with details of the launch flight – to issue next week
  • All relevant future press releases will be tailored for Irish / Northern Irish market with the route as the call to action

Condor Ferries

VisitGuernsey has been working closely with Condor Ferries on a number of joint campaigns during the course of 2022.

For a UK audience:

Two main joint campaigns to date for this year.

  • April/May campaign: Digital, TV, radio and digital video on demand (BVOD) – you can see the results of this here
  • June campaign: Digital, TV, radio and digital video on demand (BVOD).

The aim of this campaign is to:

  • Create destination interest (VisitGuernsey) and brand awareness (Condor Ferries)
  • Inspire potential customers to consider Guernsey as a holiday this summer
  • Generate interest now to benefit early summer and peak periods

The core region covers those in the regions up to 3 hour drive time, as well as expanding out into those regions that are 3 hours +, to targeted postcodes of people who match Condor’s previous customer demographics. 

For a French audience:

  • May/June campaign: radio campaign to support and promote the new Cherbourg Guernsey route.
  • The target: CSP+ customers with passport living in Normandy
  • Ferry offer 3 nights stay minimum : One way from 98€ car + 2 adults


Download Assets

Download the Joint Campaign assets here.


Join our mailing list

The best way to keep up to date with all of the latest from VisitGuernsey is to subscribe to our monthly trade newsletter. With such a fast-paced and ever-changing industry, it’s important to take advantage of the key information that lands straight into your inbox.