Our 2026 marketing campaign goes live on 26th December using our new, refreshed brand. 

Island Edition

The Islands of Guernsey haven’t changed who they are, but the way the world meets us has.

This brand refresh reflects the Islands today: confident, calm and quietly distinctive.

It follows their natural rhythm, letting them speak for themselves. The pacing, language and restraint mirror what people come here for: space, simplicity and a genuine sense of escape. Rooted in place, the brand draws from our landscape, culture and tides. Colours emerge from the island itself, typography feels timeless, and motion flows with the sea.

A brand shaped by our islands.

Born from our culture, our heritage, our magic.

Rooted in who we are.

It is an invitation to see the Islands of Guernsey clearly and share their story with care.

2026 Creative

Our 2026 creative continues to focus on awareness raising, targeting our key audiences, comprised of couples, young families, multi-generational families, and solo travellers as per our 2026 strategy.

In addition to awareness raising, we also have two key themes that we'll be focusing on. The first is wellness, with a specific focus on men's wellbeing, something we haven't done before. The second key theme is food, and, with the launch of The Big Eat food festival, which comprises two bursts of activity in April and October, we have plenty of fantastic local food based product to complement our thriving restaurant scene. 

Some of our new creative executions, for digital and print media can be seen below.