Your marketing plan with VisitGuernsey

'You’ve created something fantastic – now it’s time to get it seen. Let’s work together to get your business seen, talked about and draw people in. It's showtime.'

Why your business needs a marketing plan and how VisitGuernsey supports you.

In today's competitive market, having a solid marketing plan is essential for any business. A well-crafted marketing plan helps you define your goals, target your audience, and outline the strategies you will use to reach them. It ensures that your efforts are focused and effective, ultimately driving growth and success.

We understand the importance of a robust marketing strategy. That's why we offer a range of support options to help you elevate your business and attract more visitors to our beautiful island. Whether you're looking for organic promotion or paid partnerships, we have solutions tailored to your needs.

Organic Support from VisitGuernsey

Our team is dedicated to making your business or event a success. Here are some of the organic support options we provide:

• • VisitGuernsey consumer web listing: Get your event or business listed on www.visitguernsey.com  to reach a wider audience.
  • Visitor Information Centre team: Benefit from the expertise of our Visitor Information Centre team.
  • UK/French PR agencies: Leverage media releases and news in brief (NIBs) through our PR agencies.
  • Visiting Journalist Programme: Host journalists and influencer partners, and benefit from the coverage and their reach*
  • Social media channels: Promote your offerings through VisitGuernsey’s social media platforms, including French channels.*
  • Bailiwick Staycation Club: Engage with local residents and visitors through our staycation social media channel. Great for picking up last minute bookings.
  • Monthly emailer: Reach our UK and French database with targeted email campaigns.*
  • Trade website and connections: Utilize our trade website and connections, both on and off the island.*
  • VisitGuernsey app: Promote your event or business through our app.*
  • Welcome bags: Enhance visitor experience with branded welcome bags.*
  • Carrier/Accommodation partnerships: Collaborate with carriers and accommodation providers, depending on your business needs.
  • Supplier discounts: Access discounts from suppliers, depending on availability.
    *If appropriate, subject to assessment

Paid Marketing and Promotion

For those looking to boost their campaigns further, we offer paid partnership options:

• • VisitGuernsey paid partnership: Invest in a paid partnership to amplify your reach. Read more.
  • Co-Fund agreement: Collaborate with us on digital, print, out-of-home (OOH), radio, social media, and mailer campaigns. Read more.
  • Local PR/Marketing company: Engage with local PR and marketing companies for additional support.

Other Promotional Options

Don't forget to leverage other promotional avenues:

• • Word of mouth: Encourage friends and family to spread the word.
  • Your own network: Utilize your personal and professional networks.
  • Tagging local businesses: Tag relevant local businesses in your promotions (contact list available on request).

Working Together

A comprehensive marketing plan is crucial for the success of your business. VisitGuernsey is here to support you with a variety of organic and paid options to ensure your event or business thrives. By working together, we can create memorable experiences for visitors and drive growth for our local economy.

Please remember to tell us about your news, events or developments and we can help amplify your message.

Get in touch with the team at enquiries@visitguernsey.com

More ways to align with the VisitGuernsey Marketing Strategy

Want to learn more about our plans, see the 2025 VisitGuernsey Marketing Strategy here.

See our campaign plan for the year here. Latest Campaigns | Guernsey Trade Media