6 June 2025 Trade Update
Welcome to the latest update from the VisitGuernsey team.
06 June 2025
Welcome to the latest update from the VisitGuernsey team, which includes an opportunity for accommodation providers to join our August promotion, welcoming and supporting Islands Unlimited's launch, breaking records with Brittany Ferries and giving a touch of cultural flair to their vessel, and much more.
Agenda:
- Boost Family bookings this August: Calling all accommodation providers, showcase your best family-friendly offers.
- Welcoming our new inter-island carrier: VisitGuernsey has teamed up with the carrier on a vibrant multi-channel marketing campaign.
- Liberation 80: Media coverage results: Read how our strategic partnerships have put Guernsey on the map.
- Scottish Travel Trade – Tartan touchdown: We hosted agents from Scottish Travel Trade including, Hays Travel, Barrhead Travel, Travel Counsellors and Travel Matters Travel Magazine for a familiarisation trip.
- Information Centre Exchanges with Jersey & France: Representatives from the Visitor Information Centres from France and VisitGuernsey attended a Jersey familiarisation trip.
- Record breaking day for French arrivals: St Peter Port Harbour has welcomed a record number of arrivals from France
- Brittany Ferries’ vessel brings a flavour of Guernsey to visitors: Brittany Ferries’ conventional vessel has undergone a cultural refresh
If you would like more information about anything in this newsletter, or if there is anything we can do to help, please get in touch by emailing enquiries@visitguernsey.com or calling 01481 223552.
Boost family bookings this August
Calling all accommodation providers. August is the perfect time to attract families with irresistible value-added deals. Showcase your family-friendly offers — think free kids’ meals, activity packs or value-added stays — and be included in our additional summer promotions. Don’t miss this chance to boost bookings. For more information or to submit your special offers, contact jo.dyer@gov.gg today and make this August unforgettable for families.
Deadline to get your August offer(s) in is 13 June.
Welcoming our new inter-island carrier
We’re excited to announce our support of Islands Unlimited, which launched its new high-speed inter-island service on Thursday 5th June.
To support the launch, and forward bookings, VisitGuernsey has teamed up with the carrier on a vibrant multi-channel marketing campaign aimed at encouraging inbound visitors from Jersey to hop over and explore Guernsey.
Read more here.
Liberation 80: Media coverage update
Last month, we shared an update on Liberation 80 - our year-long campaign celebrating Guernsey’s rich history and heritage. We highlighted our partnerships with The Telegraph, and three prominent history influencers, and mentioned that we hosted several journalists on Liberation Day.
We’re now delighted to share some of the resulting coverage, which has appeared in Discover Britain and War History Online - reaching audiences of 65,000 and 5.5 million unique monthly visitors, respectively.
We're also expecting features in The Sun and Country Life, and we’ll be sure to share those with you as soon as they’re published.
Scottish Travel Trade – Tartan touchdown!
Arriving on the first direct Loganair Edinburgh flight for 2025, we hosted agents from Scottish Travel Trade including, Hays Travel, Barrhead Travel, Travel Counsellors and Travel Matters Travel Magazine. The group enjoyed a familiarisation trip, hosted by VisitGuernsey and Blue Islands and supported by Handpicked Hotels, Guernsey Museums and Tour Guernsey.
Routes for this season:
- Loganair – Every Saturday, seasonal May – September 2025
- Aurigny – Every Wednesday, seasonal May – October 2025
Information Centre Exchanges with Jersey & France
Representatives from the Visitor Information Centres in Barneville-Carteret – Office de Tourisme du Cotentin and VisitGuernsey attended a familiarisation trip in Jersey. In return Guernsey will also host an exchange trip to strengthen ties, share knowledge and encourage more day trips/short breaks from nearby Normandy and Jersey.
This kind of collaboration supports the growth of our visitor economies and deepens our cultural ties.
Record breaking day for French arrivals
St Peter Port Harbour has welcomed a record number of arrivals from France in May, as the Island enters what promises to be a vibrant summer tourism season. 750 car and foot passengers arrived from St Malo on Thursday 29th May, marking the busiest single day for continental arrivals to the Island. To mark the occasion, VisitGuernsey provided live musical entertainment in the passenger terminal to enhance the atmosphere and the meet and greet team welcomed the passengers and handed out maps and information.
Read more here.
Brittany Ferries’ vessel brings a flavour of Guernsey to visitors
Following her return to service in late March, Brittany Ferries’ conventional vessel has undergone a cultural refresh. We were delighted to work with Brittany Ferries re-naming her 11 superior and luxury cabins after iconic locations across the Islands, including St Peter Port, Fort Hommet, Fermain Bay, Hauteville House, Shell Beach, La Coupée and Longis Bay in Alderney.
An explanatory poster has been installed in each cabin whilst a new, visual map in the main concourse directs passengers to their themed quarters.
Read more here.
