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VisitGuernsey shortlisted for Best PR Campaign award

VisitGuernsey, together with their London-based agency Lotus PR, have been shortlisted for ‘Best PR Campaign’ at the 2024 Silver Marketing Association Awards.

18 June 2024

The awards, which recognise brands that have delivered a successful marketing campaign targeted at the silver demographic, take place at the Cavendish Centre in London later this month. Split into nine categories, the shortlisted brands have been chosen by an independent panel of judges based on the creativity, empathy, and measurable results of their campaigns.

VisitGuernsey’s campaign, which promoted ‘Renoir in Guernsey, 1883’, an exhibition curated by Art for Guernsey in partnership with Guernsey Museums and the Musée des Impressionnismes Giverny, comprised securing coverage in top UK and international publications such as Forbes Magazine, The Times, Wanderlust, Apollo, and The Scotsman.

To compliment the coverage, we also hosted a press event at Christies London, in a room just a few feet away from where Renoir’s ‘Rochers de Guernesey avec personnages (plage à Guernesey)’ – a piece painted in 1883 during his stay on the island, and which featured in the exhibition – was bought by a local syndicate organised by Art for Guernsey in 2020. The event provided an opportunity for Art for Guernsey Founder David Ummels, and Head of Museums Helen Glencross, to meet with writers from The Guardian, The Telegraph, Conde Nast Traveller and many more.

At a recent Chamber of Commerce presentation, David Ummels confirmed that the exhibition welcomed 15,775 visitors, of which 30.49% came from overseas. A third of the overseas visitors made the trip specifically to see the exhibition, and it is estimated that group alone brought £2.8m to the local economy, including an additional 8,800 bed nights. 

Other shortlisted campaigns in the category are Wallacea Living and Finn Partners & The Advantages Travel Partnership. The winners and highly commended campaigns will be announced at the awards ceremony on Tuesday 25th June.

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