2023 Main Campaign

Campaign Assets & Itineraries

#ThatIslandFeeling

Strategy

Building and learning on the success of 2022. The general tone is to continue using authenticity and highlight the variety of things to do for a more youthful audience.

Creative approach

Push against old fashioned perceptions to present The Islands of Guernsey as a place where unique memories are formed - showcasing unique settings, locations and people. Using authenticity to make a connection. The campaign is an all year flexible approach that allows us to show a variety of scenes and locations, capturing quirk and authenticity to truly deliver #ThatIslandFeeling. 

Campaign delivery

Building on areas that have worked for us in 2022, we are delivering our campaign across digital, print, TV, and Out of Home throughout the year. Larger format and disruptive media has been proven to be effective working alongside digital activity.

Campaign schedule 

There are three spikes across the year - January to help inspire travel and give us share of voice amongst other holiday planning, to begin our summer campaign, in April with continual support across the summer months, plus an additional spike in September to boost shoulder month activity.

Read the full 2023 strategy here