Back to articles

May's trade update

Latest update from the team. With the summer holidays approaching us, we are optimistic for a positive season for our islands.

25 May 2022

Consumers still feel cautious about travelling and a late booking pattern is evident however we feel the islands have an opportunity to shine, as a safe and welcoming choice which is close to home.

Here’s a roundup of our latest news

Thank you very much

Thank you very much to those who filled in the Occupancy Survey, it provides us with really important data that we can shape and tailor our marketing campaigns around. It also helps us to identify ways we can support you and your business.

If you haven't completed the May survey yet, there is still time to do so before the end of the month.

Cruise passenger feedback

The Cruise Meet and Greet team has gathered some useful information on what passengers are asking for when they arrive in St Peter Port. Local food and drink recommendations are asked for frequently so we’ve shared the specifics below and feel there could be potential to have taster menu’s or new tours incorporating food experiences.

• Local seafood
• Fish and chips
• Cream tea
• Coffee and cake
• Guernsey ice cream
• Drinks outside
• Guernsey Gache

Meeting you

In the coming weeks, the VisitGuernsey team are going to be contacting all accommodation providers to meet up and see how we can help support each and every business in the Bailiwick. We look forward to meeting new and familiar faces.

Brochure on its way

Our new brochure is being printed and will be sent out to our database shortly. You will also be able to request brochures for your clients.

Training & promotional materials

Did you know we have training materials for your teams? For those wanting a quick update or refresh on what the Islands of Guernsey offer, we have a travel trade training video available here https://guernseytrademedia.com/product/promotional-toolkit/  In this section of the website you will also find downloadable posters and videos for use in your own marketing.

What’s on

Three exceptional garden open days

Three exceptional private Bailiwick gardens will be opening to the public this summer, raising money for nursing and health charities. Visitors can enjoy exclusive access to the gardens at Castle Carey and Saumarez Park’s Victorian Walled Garden in Guernsey, and Le Grand Dixcart in Sark. The gardens, which collectively offer glasshouses, walled gardens, ponds, sculptures and more, will open over two weekends - the 25/26 June and 2/3 July - as part of the National Garden Scheme (NGS) in partnership with the Queen’s Nursing Institute (QNI). Find out more here.

Jubilee weekend
Platinum Jubilee weekend is fast approaching and the island is celebrating from 2nd – 5th June with a programme of events, visit the website for more information

Spring Walking Festival

As a reminder the Spring Walking festival is currently on in the Bailiwick until 5th June. Organised by the Bailiwick Guild of Accredited Guides, the festival offers visitors a choice of over 50 morning, afternoon, and evening guided walks across Guernsey, Lihou, Herm and Sark. The walks range from easy rambles, longer strolls to challenging routes offering something for all ages and abilities. For more visit here.

Guernsey Literary Festival is back until 26th June

Celebrating its tenth birthday with events involving writers and speakers of national renown and covering a huge range of subjects. There’s events for all ages and something for everyone. Find out more here.

Visit our what’s on for more information here.

Industry News 

Aurigny Air Services & Blue Islands review face coverings

Both Aurigny Air Services and Blue Islands are now optional for face coverings on their flights with the exception of the Southampton route to protect vulnerable medical travellers. The only other exception may be on international flights where the country requires both passengers and crew to wear masks on flights arriving at the destination country.

New operator Inntravel

Promising a combination of culture and easy walking, Inntravel are one of our newest operators offering self-guided holidays to Guernsey. We are delighted to see new business selling the islands and hope their programme will be successful.

Channel Escapes partnered with the publication of French House.

New novel The French House by Jacquie Bloese is a compelling story set in war time Guernsey and to celebrate this Channel Escapes gave a weekend away to Guernsey last month.

As always, we are on hand to help and support in any way we can, so if there is anything that we can help with, please do get in touch

You may also like:

News

July Trade Update

News

The Original Love Island

News

July UK PR round up