Joint Marketing Campaigns

During 2024 we'll be running several joint marketing campaigns and travel events, which allows us to make our budgets work harder by reaching more consumers, as well as improving awareness with joint branded campaigns. 

Aurigny

We've launched a joint collaborative campaign with Aurigny which went live at the beginning of March and will run through to September. 

Paris - to promote the new twice weekly direct route we've switched on digital advertising that will run from March through April. 

UK and Dublin - our campaign in the UK and Dublin will run from March through to September. Creative for the campaign is soon to be signed off and will be made available on the site shortly. We'll be using the following channels:

• Social Media
• Digital Display
• YouTube
• Radio
• TV - Ad Smart

Condor Ferries

We ran a joint collaborative campaign with Condor Ferries which ran throughout February and included:

• Radio
• TV
• Digital
• Social Media

We also have a partnership package in place through which we push out content across our social channels and special offers in consumer mailers. 

You can view our co-branded TV advert with Condor here and can view the social media campaign which was targeted in Jersey below. 

Condor Ferries France

We have a collaborative campaign with Condor Ferries France due to begin in April, which will run to the end of May, including digital and social media activities. Creative for this is soon to be signed off and will be made available shortly. 

Premier Holidays

Our collaborative campaign runs throughout the year targeting both trade and consumers, and we also have a partnership package in place for sharing additional content and offers. 

Trade focused activities include:

• Merchandising campaigns
• Tactical campaigns
• Brochure distribution
• Social media
• Emailers
• Travel Training events & fam trip

Direct focused activities include:

• Print
• Direct Mails
• Newsletter
• Social Media

Please see below examples of the print media. 

Sunair

Joint campaign targeting both trade & consumers in Rotterdam and Groningen. Activities include:

• Direct mailers
• Airport presentations
• Social media
• Print advertising
• Fam trips
• Reader offers

Guernsey Travel

We ran a collaborative campaign during Q1 focusing on social media, digital marketing and partnership advertising. 

Rolf Meier Reisen 

The operator has a triangular charter from Zurich from 11 May to 24 August with a total of 16 rotations. We will be supporting a visit from an influencer family, showcasing their holiday in Guernsey for RMR to encourage sales.

British Tourism & Travel Show

We are joining Destination Specialists as a stand partner in Birmingham to attend the British Tourism & Travel Show. It brings together hotels, attractions and destinations wanting to meet and do business with key decision makers, responsible for planning holidays, trips and tours and breaks.

The show attracts 3,000 visitors and attendees include coach operators, tour operators, group travel organisers, travel agents, travel services and media.

Seatrade Cruise Global

The Islands of Guernsey will be represented at the largest and longest running cruise industry event in April 2024 at Seatrade Cruise Global. Four days of business and networking along with updates in the industry and business development opportunities.

UKinbound

VisitGuernsey is a full member of UKinbound, the UK's only trade association dedicated to inbound tourism. We can benefit from joining their events, networking opportunities and contacts.