2024 Main Campaign
Find your Island feeling
Creative
Our creative approach continues to feature real people in real settings. What you see is what you get. We are presenting Guernsey as a place where unique memories can be made, in unique settings and locations. We are using authenticity to make that connection.
Media
- Digital and social media - targeted around lifestyle and departure points
- Print media - in TGI selected data - National press and lifestyle alignment
- Targeted TV - core segments around departure points
- Radio - Regional radio, around key departure points
- Out of Home - Travel hubs and departure points - TGI selected (pictured below)
- Website - 44% used the VisitGuernsey website to plan their trip (Source: States of Guernsey Visitor Survey, Q1 & Q2 2023)
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Downloads - Landscape
The following is our 2024 TV and YouTube advert, aimed at targeting affluent couples.
Downloads - Feed
The following are all short (6 - 10 second) videos for posting to your social profile feeds. The content comprises our core focuses such as wellness, swimming, and walking, primarily for targeting families, friends, and couples.
Downloads - Reels
Per the downloads above, the following are also all short (6 - 10 second) videos, however, they should be posted as a reel on Instagram or added to your stories.
Visuals - Out of Home - London
Examples of our digital out of home campaign in London.
Visuals - Out of Home - Bristol
Examples of our digital out of home campaign in Bristol.
Visuals - Out of Home - Birmingham
Examples of our digital out of home campaign in Birmingham.
