2024 Main Campaign

Find your Island feeling

Creative

Our creative approach continues to feature real people in real settings. What you see is what you get. We are presenting Guernsey as a place where unique memories can be made, in unique settings and locations. We are using authenticity to make that connection.

Read the full strategy here

Media

  • Digital and social media - targeted around lifestyle and departure points
  • Print media - in TGI selected data - National press and lifestyle alignment
  • Targeted TV - core segments around departure points
  • Radio - Regional radio, around key departure points
  • Out of Home - Travel hubs and departure points - TGI selected (pictured below)
  • Website - 44% used the VisitGuernsey website to plan their trip (Source: States of Guernsey Visitor Survey, Q1 & Q2 2023)

 

 

Downloads - Landscape

The following is our 2024 TV and YouTube advert, aimed at targeting affluent couples.

Visuals - Out of Home - London

Examples of our digital out of home campaign in London.

Visuals - Out of Home - Bristol

Examples of our digital out of home campaign in Bristol.

Visuals - Out of Home - Birmingham

Examples of our digital out of home campaign in Birmingham.

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