We are delighted to share the details of the VisitGuernsey x Muddy Puddles partnership for 2023.

We’ve partnered with Instagram influencer Katy and her family, ‘@Otis & Us’, with clothing brand Muddy Puddles, and travel guide Family Traveller to create some adorable family friendly content.

Katy and her three children, travel around the UK in their van (Otis) with their dog, creating super engaging travel, adventure and wellness-focused content which aligns perfectly with the Guernsey audience. They have a following of nearly 13,000, and an engagement rate well above the industry standard.

They will visit in April, and create a suite of images, featuring her children wearing the signature Muddy Puddles branded clothing, that can be used across channels during their trip and after.

Alongside this, we will also launch an online / social competition with family lifestyle title Family Traveller, with the prize of a holiday to Guernsey, as well as a bundle of Muddy Puddles clothing.

By partnering with @Otis & Us, Muddy Puddles and Family Traveller we can reach and engage with their specific followers and target audience who align with VisitGuernsey’s branding and messaging of the Islands.

Family Traveller Competition  

The competition will include: 

• Online competition page
• Data capture of approximately 5,000 entrants
• Guaranteed 50,000 web impressions
• Social media posts which would include paid boosting covered by Family Traveller
• Guaranteed social reach of 62,000