The most significant increase in ferry passengers remains on the St Malo route, which saw a 34% rise in August - an additional 6,365 travellers - and a 51% increase year-on-year. This surge is largely driven by Brittany Ferries’ updated schedule, now offering convenient day-trip sailings from St Malo, alongside strengthened promotional campaigns by VisitGuernsey across Brittany and Normandy.

Passenger numbers from Poole also rose, climbing from 20,715 in August 2024 to 23,551 in August 2025 - an uplift of 2,836 people, or 14%. Combined growth from both UK and French ferry routes has resulted in a 10% year-to-date increase compared to 2024, equating to 22,459 additional passengers. This more than offsets the decline in air travel, which is down by 1,072 passengers year-to-date, resulting in a net increase of 21,387 visitors.

August also saw continued growth in travel from Jersey, with passenger numbers rising 8% from 11,337 to 12,191. The launch of Islands Unlimited’s new service in June has contributed to this increase. However, due to limited service earlier in the year, the route remains down overall for the year to date.

Meanwhile, efforts to expand cruise tourism are ongoing. Sixty-five cruise ships were scheduled for the season, and discussions are underway with major operators to attract larger vessels and increase passenger volumes from 2026 onwards.