Quality Assurance for the Visitor Economy

Voluntary quality accreditation schemes are available to partners operating outside the accommodation sector. Criteria have evolved over the years and schemes now focus more on customer satisfaction rather than on prescriptive criteria.

The Guernsey Visitor Experience Accreditation scheme is designed to support operators on their continuous improvement journey whilst providing an accreditation that gives customer confidence.

Working closely with our long-established partners Quality in Tourism, assessors review the customer journey so Guernsey can continue to deliver a quality experience for our visitors.

Annual accreditations are offered on a voluntary, pay-to-participate basis – and it is important to note - participation does not guarantee accreditation.

Wherever possible accreditation is undertaken to nationally recognised standards, and for accredited sites there are distinctive award logos for use in marketing activities, and to provide greater prominence for sites advertising in partnership with VisitGuernsey.

All accredited sites are automatically featured on the VisitGuernsey website, and qualify for inclusion in the various marketing initiatives offered by VisitGuernsey.

Participating operators are required to sign up to the Marketing & Tourism Code of Practice and the Visit Guernsey Advertising Standards.

To find out more about what is on offer, or to sign up for an accreditation assessment, download the documents below.