Product Development Workshop 2025

The workshop is a great opportunity to take the time to really focus on 2025 and beyond, to see how we can collectively work to develop and improve the visitor product and experience. In particular looking at how we can help stimulate and support new product with a variety of themes, that VisitGuernsey can use to promote the Islands.

We're always on the lookout for new products and good news we can share with our trade contacts and PR agencies, that can then be used for the Visiting Journalist Programme and other channels to offer visitors more unqiue experiences in the islands.

Jo Ferguson, Marketing Manager from Visit Guernsey said:

‘We were delighted to see so many people attend the workshop, around 50 trade partners attended. It felt very positive and it was fantastic to hear some of the ideas for new products that are already in development – and see new ones that came about from connections made in the room.

Since last year’s workshop, we have seen a number of new experiences launch. It’s great to be able to share these with our industry connections and with consumers off-island so they can book something that really appeals to them.

 Guernsey has much to offer, from wellness to arts and culture to history. We really focussed on aligning our messaging with what Guernsey does best, and building experiences that our visitors will want to travel for.’

Stay in touch

If you have a new product to launch, please get in touch and share the details. We can add this to the VisitGuernsey website, share news alerts, include in itineraries and we'll also share this with our visitor information centre team so they can promote this too. 

If you have an event, festival or experience, we’d love to hear from you, so that we can add your event to the VisitGuernsey Event Calendar.

If you need any further assistance or would like to discuss an idea, please feel free to get in touch with Jo Ferguson by emailing Jo.Ferguson@gov.gg.