Reactive Campaigns
Boxing Day Campaign
A campaign to encourage people to cast aside the Christmas indulgence and overwhelming family time to find that Island feeling, by showing refreshing activities to experience on The Islands of Guernsey.
Travel Disruption Campaign
With increased numbers travelling though airports once again, the National headlines were all saying the same thing – cancelled flights, long queues, delays in re-booking, huge unplanned for additional costs.
Combined with rises in the cost of living and petrol, making even staycations seem like a distant memory, there was an opportunity to put ourselves on the radar or people who hadn’t considered a holiday in Guernsey before.
We worked with Aurigny on the quick dual-branded campaign to highlight all that we had to offer, with just a short flight, with a clear book your flight now call to action.
With the following copy:
Are you struggling to find a stress-free summer break?
Despite the ongoing situation at UK airports causing some inevitable delays, our local airline Aurigny.com is still successfully transporting many visitors to and from our Islands for a well- deserved break in the sun. ☀ In just one short flight, you could be on our beaches, swimming in the sea and exploring our five Islands: aurigny.com
The campaign went live on Friday 10 June. By mid-week, the following week, related searches for Guernsey were up more than 1000%, with those searching for more information on Guernsey entry requirements up by over 250%.