Our 2025 creative continues to focus on key themes that are of interest to our target demographic.

Key Themes

Wellness

• Off peak travel + slow & quiet travel
• Outdoor wellness inc. family time
• Food provenance
• Sports & active

History & Arts

• Artist stories
• Liberation / Occupation / Island History

The digital advertising goes live on 26th December targeting all UK departure points (and Dublin) across Facebook, Instagram, YouTube and Display until the end of January 2025. The campaign will reach solo travellers, couples, families and friends - encouraging people to escape and discover somewhere new in 2025.

The full 2025 marketing strategy

Media

• Digital and social media - targeted around lifestyle and departure points
• Print media - in TGI selected data - National press and lifestyle alignment
• Targeted TV - core segments around departure points
• Radio - Regional radio, around key departure points
• Out of Home - Travel hubs and departure points - TGI selected (pictured below)
• Website - 44% used the VisitGuernsey website to plan their trip (Source: States of Guernsey Visitor Survey, Q1 & Q2 2023)