10 April 2025 Trade Update
This update from VisitGuernsey shares the latest tourism news, including new experiences, key events, promotional offers, and ways to get involved across the islands.
10 April 2025
We’re pleased to share the latest updates from VisitGuernsey, highlighting recent developments, upcoming opportunities and exciting collaborations. From new visitor experiences to key events and promotional offers, here’s what’s happening across the islands.
In this update, we cover:
- VisitGuernsey and Visit Jersey collaborate at ITB
- Islands Unlimited Update
- New Visitor Information Centre opens
- Liberation Day update
- Occupancy Update - Some encouraging statistics
- Introducing 'Guernsey Marinas' and how you can get involved
- Petit Train special offer
If you would like more information about anything in this newsletter, or if there is anything we can do to help, please get in touch by emailing enquiries@visitguernsey.com or calling 01481 223552
VisitGuernsey and Visit Jersey collaborate at ITB
At the beginning of March, we attended the world’s leading travel show – the ITB – in Berlin, which played host to 5,600 exhibitors and 100,000 attendees.
As part of our new drive to collaborate more with Visit Jersey, a joint stand under the guise of Visit the Channel Islands, allowed us to target a European market that view the Channel Islands as a multi-island holiday destination.
Read more here
Islands Unlimited Update
From Friday 30th May, Islands Unlimited will commence a new inter-island ferry service between Guernsey and Jersey, with two crossings on weekdays and three crossings at weekends.
Please remember to promote the new service to your customers, particularly their early bird offer, which gives a 50% discount on all children’s tickets (ages 4 – 15) booked before Wednesday 30th April. To buy tickets and view the full schedule, click here.
Baonjour! We are open
Our new Visitor Information Centre is now open. We are thrilled with our new home, which is in a prime location in the historic Market Building. The area is buzzing with activity, new restaurants and shops are opening around us and we will be at the heart of the activity for the Street Food Festival in April, Liberation Day celebrations on 9th May and more as we head into the summer months.
Read more here
Liberation Day update
With less than a month to go until Liberation Day, we are approaching the final stages of organising the big day - and of course all of the supporting events and activities that will take place over the following weekend and coming months. One of those is the launch of the Liberation Trail. In collaboration with a wide range of cultural and heritage partners the trail provides the perfect opportunities for visitors to immerse themselves in the stories of those who endured, resisted, and ultimately rejoiced as freedom returned to Guernsey’s shores.
Read more here.
Or for the latest news and most up to date information go to: Home | Liberation Day Guernsey
Encouraging Stats
Occupancy rates for February 2025 reached 47%, marking a 5% increase compared to the same month last year.
This figure is based on data from 88 accommodation providers, the highest response rate we've recorded since monitoring began in May 2022. Thank you to everyone who contributed.
If you have concerns about a particular period, please don’t hesitate to get in touch - we may be able to offer targeted marketing support to help.
There’s further good news in terms of our 2025 stats - click here to find out more.
Introducing Guernsey Marinas
Guernsey Ports are hoping to attract more independent travellers to visit the Island this season – and they would like to hear from you. As part of a drive to encourage more yacht visitors this summer, they are welcoming seasonal offers and discounts to promote ahead of visits, and when visitors arrive.
Find out how you can send in your offers and more about Guernsey Marina’s exciting plans.
Petit Train: Free ride for customer facing hotel staff
Every Monday in May, Petit Train Guernsey is offering free rides for customer facing hotel staff on their standard town tour. To enjoy the tour, simply bring your name badge along. For further info contact petittrainguernsey@gmail.com
If any other businesses wish to offer something similar, be it a free or reduced rate tour, activity, or food & drink, let us know and we’ll include it in a future mailer.
