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Product Development

This month we held a product development workshop to share our focus for 2024/25 and see how we can collectively work to develop and improve the visitor product and experience.

29 February 2024

The event attracted 50 representatives from hoteliers to event and activity organisers to passenger carriers Aurigny and Condor.

Jo Ferguson, Marketing Officer from Visit Guernsey said:

‘Nearly every corner of the Guernsey tourism sector attended. It was an opportunity to see how we can collectively work to develop and improve the visitor product and experience. In particular how we can help stimulate and support new product with a heritage theme, that VisitGuernsey can use to promote the islands. We’ve seen some exciting ideas being put forward, such as hotels connecting with tour guides and visitor attractions to offer new packages and deals.

We’ve had Le Chene Hotel looking at offering tickets to the nearby Occupation Museum, Guernsey Rib Adventures re-inventing their bunker tour, Camp de Reves exploring the idea of using the bunker on their property as a starting point for guided tours, and even the Priaulx Library getting involved with their archives and Occupation offering. Per what we successfully managed to do in 2023, we want to extend the season into the shoulder months so that visitors come later and stay longer, and encouraging providers to have more offerings during these periods will help do that.’

Amanda Johns, Vice-Chairwoman of the Guernsey Tourism Partnership said:

‘VisitGuernsey approached us to come up with ideas to promote heritage and tourism and the workshop came out of those conversations. It has been an excellent morning, this was an open forum and a chance to collaborate with people you normally don’t get to meet and to discuss our ideas to promote the islands heritage, especially around the Second World War this year and the 80th anniversary of Liberation Day next year.’

The aim of the workshop was to help generate ideas around creating new heritage products, which could take the form of an event, a festival, or an experience relating to the occupation, war, Liberation, or further back in our history. VisitGuernsey will add all new products to the consumer website and promote them through PR opportunities and our other channels to offer visitors more bookable experiences while on island.

If you have an idea and are ready to share the details with us, please complete the attached form.

Download the workshop presentation here

If you need any further assistance or explanation on the slides, please feel free to get in touch with Jo Ferguson by emailing

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